A story about the ABC alkaline batteries. ABC alkaline who have exported to many countries this has been tested technically have a good quality. exsport evident from the various countries to, among other brands by the holder. The battery of this book to the ABC producers of batteries, and then they are given brand (toll / loan manufacturing). Be ABC alkaline this brand competitors.
Case above is just one example of our products have a bad fate. Although technically good quality (objective quality), but in the field shows a different reality. In fact any posts Made in Indonesia is a lonely burden. Isn'T in order to penetrate world markets, in the domestic market they dianaktirikan. Consumers still consider low production made their own country. Products made in the country has a low perceived quality of consumers in Indonesia. Ironic indeed. The fact is the very opposite is happening in South Korea, when objectively the quality of their products have not been high.
in perception by the quality of the customer (perceived quality) in the context of marketing is often more important than technical quality of the real (objective quality). Because this is the consumer perception based decision making a purchase. The problem is not all consumers are experts in the field of quality for a product, let alone have more time to test it. Especially for products of consumption, consumers will be to simplify the assessment of the quality of a product. Among them is the price and country of origin. The lower consumer knowledge about a product, the more likely it is to simplify. For example, concerning the relationship between price and quality perceptions. Consumer shallow knowledge about a product will be easier menggeneralisasi high price and high quality low quality low price. The higher the price of a product, the higher the perception of quality.
Country of origin is also one of the consideration to associate with quality, as the simplification of decision-making related to the quality of the consumer. For example, for electronic consumer products will refer to products made in Japan as a product that has the best quality, products, Korea is in the next place, and Chinese products cheaper products associated gala. While many Japanese brands have been produced in Indonesia, China, or more precisely hybrid, because the frequent components originating from different countries.
How the perception of consumer electronic products Indonesia Indonesia? Perception of the quality of Indonesian products in general are low. But whether as a product of Indonesia. Because Sony, LG, JVC, Yamaha and many others have factories in Indonesia. So that the association is the most important consumer countries of origin against a brand, not product. This is why Polytron associated with the brands that come from European countries, although made in the Holy. Cosmos or the brand associated with Korea (South), and that the Sanken tekonologi Japan. This is a strategy that appears to be adopted by electronics manufacturers India, so that consumers received Indonesia. As a comparison, similar steps are also applied Haier - China's brand that experienced a similar fate because of his country as an associated product cheaper rousing - as with the German technology.
Associations of Indonesian global audience not to minor, because it will be a burden for marketers and lead to reduced product competitive advantage India. Conversely, if managed properly, there would be a source of competitiveness. Need special attention on the name 'India' as the country of origin that is usually associated with the perceived quality of a product, and Indonesia as a 'brand'. In the global consumer audience perception of each attribute associated with the country-specific attributes that influence the decision making process. For example Germany is associated with products of high quality, but expensive price of the products. in perception Korea as a country of cheap products, but quality still awake. Meanwhile, if the expected product is truly cheaper, products from China is a feasible option priority. Well, among the associations attached to each country, where we want to put ourselves in the consumers mind? Or in a language that is more easily recognized as a country want to produce products that do we?
In the tourism sector, Paris is a good example of how a city's identity and has become a strong brand and can help the process of marketing. Ditonjolkan attribute is romantisme and beauty. In entering the global competition, brand identity of a country as the spearhead of the audience who come into contact with consumers, need to get special attention. This is the brand identity which is the Indonesian representative in the country in mind our consumers. Name the country we have a 'file' stored in the brain consumers, which consists of a configuration word, image, ideas and asosiasinya all consumers in mind. When the bomb exploded in Bali, perhaps the word terror to become one of the attributes associated by a global audience.
The uniqueness of Indonesia as a file that contains the associations the name reflects how our country is in range 'files' (the names of other countries) to other consumers in mind. In the file name of a country associated with a number of attributes associated by consumers. If the program in Turkey tourism board feature attribute craddle of civilization, it is clear that the uniqueness of the greatness of the past and places related to the survival results of the meeting arkelogis Western and Eastern civilization. If the claim itself as Malaysia Trully Asia, they said that in Malyasia Asian people found that actually, because in addition to Malay culture, there are also Chinese and Indian culture.
In the full flush this year we have to bring more business Indonesia exist in the global market. Uniqueness, such as whether for each sector, so it really becomes a strong identity and really different from other countries. Where should we stand unique among the unique-in other countries?
Some of the things that must be considered in selecting the position of our country. This position is the first truly unique that can make diffend from other countries, and reflects the strength of our country actually. Both have taken the position that felt important to the target audience, according to their needs and reflect the competitive advantage our country. And the last shall be communicated clearly.
In situations Indonesia's image and reputation of the current terpuruk this, efforts must be proactive. Indeed, because the positioning is determined by the audience, and we can only do positioning prompt. Passive attitude will lead our country-in-positioning by the global community, in a position that is not profitable. During this awareness of Indonesia is very low. Do not leave our country suddenly become famous, but because it is associated with a terrorist. Need to build a communication of a marketing based by a clear strategic positioning.
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3.03.2009
Strategic positioning Indonesia
A story about the ABC alkaline batteries. ABC alkaline who have exported to many countries this has been tested technically have a good quality. exsport evident from the various countries to, among other brands by the holder. The battery of this book to the ABC producers of batteries, and then they are given brand (toll / loan manufacturing). Be ABC alkaline this brand competitors.
Case above is just one example of our products have a bad fate. Although technically good quality (objective quality), but in the field shows a different reality. In fact any posts Made in Indonesia is a lonely burden. Isn'T in order to penetrate world markets, in the domestic market they dianaktirikan. Consumers still consider low production made their own country. Products made in the country has a low perceived quality of consumers in Indonesia. Ironic indeed. The fact is the very opposite is happening in South Korea, when objectively the quality of their products have not been high.
in perception by the quality of the customer (perceived quality) in the context of marketing is often more important than technical quality of the real (objective quality). Because this is the consumer perception based decision making a purchase. The problem is not all consumers are experts in the field of quality for a product, let alone have more time to test it. Especially for products of consumption, consumers will be to simplify the assessment of the quality of a product. Among them is the price and country of origin. The lower consumer knowledge about a product, the more likely it is to simplify. For example, concerning the relationship between price and quality perceptions. Consumer shallow knowledge about a product will be easier menggeneralisasi high price and high quality low quality low price. The higher the price of a product, the higher the perception of quality.
Country of origin is also one of the consideration to associate with quality, as the simplification of decision-making related to the quality of the consumer. For example, for electronic consumer products will refer to products made in Japan as a product that has the best quality, products, Korea is in the next place, and Chinese products cheaper products associated gala. While many Japanese brands have been produced in Indonesia, China, or more precisely hybrid, because the frequent components originating from different countries.
How the perception of consumer electronic products Indonesia Indonesia? Perception of the quality of Indonesian products in general are low. But whether as a product of Indonesia. Because Sony, LG, JVC, Yamaha and many others have factories in Indonesia. So that the association is the most important consumer countries of origin against a brand, not product. This is why Polytron associated with the brands that come from European countries, although made in the Holy. Cosmos or the brand associated with Korea (South), and that the Sanken tekonologi Japan. This is a strategy that appears to be adopted by electronics manufacturers India, so that consumers received Indonesia. As a comparison, similar steps are also applied Haier - China's brand that experienced a similar fate because of his country as an associated product cheaper rousing - as with the German technology.
Associations of Indonesian global audience not to minor, because it will be a burden for marketers and lead to reduced product competitive advantage India. Conversely, if managed properly, there would be a source of competitiveness. Need special attention on the name 'India' as the country of origin that is usually associated with the perceived quality of a product, and Indonesia as a 'brand'. In the global consumer audience perception of each attribute associated with the country-specific attributes that influence the decision making process. For example Germany is associated with products of high quality, but expensive price of the products. in perception Korea as a country of cheap products, but quality still awake. Meanwhile, if the expected product is truly cheaper, products from China is a feasible option priority. Well, among the associations attached to each country, where we want to put ourselves in the consumers mind? Or in a language that is more easily recognized as a country want to produce products that do we?
In the tourism sector, Paris is a good example of how a city's identity and has become a strong brand and can help the process of marketing. Ditonjolkan attribute is romantisme and beauty. In entering the global competition, brand identity of a country as the spearhead of the audience who come into contact with consumers, need to get special attention. This is the brand identity which is the Indonesian representative in the country in mind our consumers. Name the country we have a 'file' stored in the brain consumers, which consists of a configuration word, image, ideas and asosiasinya all consumers in mind. When the bomb exploded in Bali, perhaps the word terror to become one of the attributes associated by a global audience.
The uniqueness of Indonesia as a file that contains the associations the name reflects how our country is in range 'files' (the names of other countries) to other consumers in mind. In the file name of a country associated with a number of attributes associated by consumers. If the program in Turkey tourism board feature attribute craddle of civilization, it is clear that the uniqueness of the greatness of the past and places related to the survival results of the meeting arkelogis Western and Eastern civilization. If the claim itself as Malaysia Trully Asia, they said that in Malyasia Asian people found that actually, because in addition to Malay culture, there are also Chinese and Indian culture.
In the full flush this year we have to bring more business Indonesia exist in the global market. Uniqueness, such as whether for each sector, so it really becomes a strong identity and really different from other countries. Where should we stand unique among the unique-in other countries?
Some of the things that must be considered in selecting the position of our country. This position is the first truly unique that can make diffend from other countries, and reflects the strength of our country actually. Both have taken the position that felt important to the target audience, according to their needs and reflect the competitive advantage our country. And the last shall be communicated clearly.
In situations Indonesia's image and reputation of the current terpuruk this, efforts must be proactive. Indeed, because the positioning is determined by the audience, and we can only do positioning prompt. Passive attitude will lead our country-in-positioning by the global community, in a position that is not profitable. During this awareness of Indonesia is very low. Do not leave our country suddenly become famous, but because it is associated with a terrorist. Need to build a communication of a marketing based by a clear strategic positioning.
Case above is just one example of our products have a bad fate. Although technically good quality (objective quality), but in the field shows a different reality. In fact any posts Made in Indonesia is a lonely burden. Isn'T in order to penetrate world markets, in the domestic market they dianaktirikan. Consumers still consider low production made their own country. Products made in the country has a low perceived quality of consumers in Indonesia. Ironic indeed. The fact is the very opposite is happening in South Korea, when objectively the quality of their products have not been high.
in perception by the quality of the customer (perceived quality) in the context of marketing is often more important than technical quality of the real (objective quality). Because this is the consumer perception based decision making a purchase. The problem is not all consumers are experts in the field of quality for a product, let alone have more time to test it. Especially for products of consumption, consumers will be to simplify the assessment of the quality of a product. Among them is the price and country of origin. The lower consumer knowledge about a product, the more likely it is to simplify. For example, concerning the relationship between price and quality perceptions. Consumer shallow knowledge about a product will be easier menggeneralisasi high price and high quality low quality low price. The higher the price of a product, the higher the perception of quality.
Country of origin is also one of the consideration to associate with quality, as the simplification of decision-making related to the quality of the consumer. For example, for electronic consumer products will refer to products made in Japan as a product that has the best quality, products, Korea is in the next place, and Chinese products cheaper products associated gala. While many Japanese brands have been produced in Indonesia, China, or more precisely hybrid, because the frequent components originating from different countries.
How the perception of consumer electronic products Indonesia Indonesia? Perception of the quality of Indonesian products in general are low. But whether as a product of Indonesia. Because Sony, LG, JVC, Yamaha and many others have factories in Indonesia. So that the association is the most important consumer countries of origin against a brand, not product. This is why Polytron associated with the brands that come from European countries, although made in the Holy. Cosmos or the brand associated with Korea (South), and that the Sanken tekonologi Japan. This is a strategy that appears to be adopted by electronics manufacturers India, so that consumers received Indonesia. As a comparison, similar steps are also applied Haier - China's brand that experienced a similar fate because of his country as an associated product cheaper rousing - as with the German technology.
Associations of Indonesian global audience not to minor, because it will be a burden for marketers and lead to reduced product competitive advantage India. Conversely, if managed properly, there would be a source of competitiveness. Need special attention on the name 'India' as the country of origin that is usually associated with the perceived quality of a product, and Indonesia as a 'brand'. In the global consumer audience perception of each attribute associated with the country-specific attributes that influence the decision making process. For example Germany is associated with products of high quality, but expensive price of the products. in perception Korea as a country of cheap products, but quality still awake. Meanwhile, if the expected product is truly cheaper, products from China is a feasible option priority. Well, among the associations attached to each country, where we want to put ourselves in the consumers mind? Or in a language that is more easily recognized as a country want to produce products that do we?
In the tourism sector, Paris is a good example of how a city's identity and has become a strong brand and can help the process of marketing. Ditonjolkan attribute is romantisme and beauty. In entering the global competition, brand identity of a country as the spearhead of the audience who come into contact with consumers, need to get special attention. This is the brand identity which is the Indonesian representative in the country in mind our consumers. Name the country we have a 'file' stored in the brain consumers, which consists of a configuration word, image, ideas and asosiasinya all consumers in mind. When the bomb exploded in Bali, perhaps the word terror to become one of the attributes associated by a global audience.
The uniqueness of Indonesia as a file that contains the associations the name reflects how our country is in range 'files' (the names of other countries) to other consumers in mind. In the file name of a country associated with a number of attributes associated by consumers. If the program in Turkey tourism board feature attribute craddle of civilization, it is clear that the uniqueness of the greatness of the past and places related to the survival results of the meeting arkelogis Western and Eastern civilization. If the claim itself as Malaysia Trully Asia, they said that in Malyasia Asian people found that actually, because in addition to Malay culture, there are also Chinese and Indian culture.
In the full flush this year we have to bring more business Indonesia exist in the global market. Uniqueness, such as whether for each sector, so it really becomes a strong identity and really different from other countries. Where should we stand unique among the unique-in other countries?
Some of the things that must be considered in selecting the position of our country. This position is the first truly unique that can make diffend from other countries, and reflects the strength of our country actually. Both have taken the position that felt important to the target audience, according to their needs and reflect the competitive advantage our country. And the last shall be communicated clearly.
In situations Indonesia's image and reputation of the current terpuruk this, efforts must be proactive. Indeed, because the positioning is determined by the audience, and we can only do positioning prompt. Passive attitude will lead our country-in-positioning by the global community, in a position that is not profitable. During this awareness of Indonesia is very low. Do not leave our country suddenly become famous, but because it is associated with a terrorist. Need to build a communication of a marketing based by a clear strategic positioning.
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