Marketing, as well as science, are dynamic and always changing. Changes in the world of marketing is a business imperative because the world of marketing as a parent, continue to adapt with the changing era of progress. Although changes, marketing can not escape from the three components that always accompany; consumers, competitors and the company. This third component is always present in any discussion about marketing.
Era of globalization to provide large enough for the influence of marketing and the new challenges in the marketing profession today. Marketers are required to be able to understand how events in the various corners of the world affect the domestic market and new opportunities for breakthrough search, and of course how developments will affect the pattern of marketing companies.
Twenty-first century has come. People call this a 21 century as the century of information. Information system ditulangpunggungi by the world's telecommunications and computer (internet) will affect a lot of lifestyle, political system, social-cultural, and economic trends. Respective fields and many are heavily influenced by the world's information.
A lot of marketing related to consumer, will also be affected by information. Even the world of marketing will not be able to live without when you have the information, any form of information. Moreover, there has been paradigm shift in marketing, from transactional marketing (transactional marketing) to the relationship marketing (relationship marketing). Relationship marketing, we know, can not escape from the information.
MARKETING CHALLENGES
Information that will be the Soko teachers in 21st century marketing. But information is not a single stand. Information-he will be supported by many other things outside the region of the study information. Thus, in addition to marketing will be heavily influenced by information, in self-marketing will be a shift-pergeser new is strategic. In this 21st century there are several challenges for the marketing profession.
1. Vision Challenges
Often the decision making marketing more of a claim based on the present. In a global context where the benefits of competitive products and services have an increasingly short-age, so it can not be kept longer. Responsibility to see into the future burden of the marketing executive. Thus it is said is not excessive when marketers are required to become a visionary marketers in the holistic and strategic thinking as well as the intelligence functions of marketing and corporate intelligence significantly.
Development of self into the ideal visionary marketers need to adopt understood that the entrepreneurial proaktivitas and accept responsibility as a major innovator and risk Taker. Marketers should have the courage to bust kemapanan and creative in determining marketing strategies. People kind of young Richard Kartawijaya (Microsoft India), G Barry Lesmana (Citibank), Betty Alisyahbana (USI IBM), Mulia Tambunan (Telkomsel), is a visionary marketers who will be a lot of coloring the world of marketing Indonesia 21st century.
2. Challenges to the Power Marketing
Platform power marketing is a major treat customers terangkum Centered in the concept of customer marketing. Thus the consumer is a subject, not the object of marketing. Power marketing will focus on three key words; moving, caring and inovating. Moving an object to a surge of competition and demand dynamics of the flare because it is always the expectation that the higher the customer. In perwujudannya, musti moving along to the customer care (caring) steps through innovation (inovating) in the areas of strategy, management, and products / services.
Innovation is a process to bring added value to customers. Customer satisfaction will lay trust and long-term relationship development, which means creating customer loyalty. Customer relationship is not just the relationship on purely rational, but it is far to penetrate the emotional ranah customers. So that the market be not only the mind share, but have entered the heart to share.
3. Marketing Challenges in Transferable
Marketing costs to enter the global arena, it is logical to increase also. One way to improve cost efficiency is to utilize transferable marketing. Tranferable meaning of marketing is the marketing pattern of the preparation that can be used for some location or the target market with the increased degree of universality. A good example is the concept of marketing from DeBeers diamonds. DeBeers created in London and Hong Kong, utilization is being assigned to various locations, including Indonesia. Distribution of this (including the benefits and model) in the country adjust to the local situation.
4. Challenges in the Management of
In an effort to improve gait in a global world, the ditantang marketers to increase brand reputation. The role of brand reputation becomes more important to the context of 21st century because the large number of outstanding brands in the market. Therefore, in the company of climate ditumbuhkan need to work with colored crest brand (brand minded culture). Should also be analysis of the reality of mind to consumers in order to determine the identity of the increase brand strategy.
In the 21st century house brand or private label will be produced by many companies. In-house brand made by many retail businesses such as Matahari, Hero and Makro. For sun house brand products are given clothes brand Stanley Adams and M-2000. While Hero supermarkets play in many house brands, such as; Innosence products for baby equipment, Hero Selection for soft drink, and Hero products for the home industry. For macro, the company name-brand products to its house as Aro.
5. Challenges in Marketing Ethics
Community and consumers while now, especially in the future, will be concerned with the quality and attention to start the morality and social responsibility of companies. Included in this context is the level of morality of every marketing decision and its impact for stake holders as a whole. This is the dipertajam with the various opinions that are associated with sloping marketing, such as engineering products, labels and advertising abuse, and predatory pricing. In situations where the competition becomes more strict and capital into the company's reputation important, then would not every policy and decision-making must be based on the code of ethics that apply and are set by companies and professional associations. Code of ethics which must be observed by the marketers are honesty and fairness in the process of marketing, code of ethics in the field of promotion, pricing and distribution policies, code of ethics in marketing research and commitment in promoting human civilization.
21st century challenges of marketing such as the above mentioned things can not be avoided by the marketers, when you want to win the competition. Since early marketers must be able to anticipate changes substantially from this marketing. Antisipasinya not too difficult. There are two ways; optimize the intellect and are friends with the changes.
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3.02.2009
Century 21 Marketing Challenges
Marketing, as well as science, are dynamic and always changing. Changes in the world of marketing is a business imperative because the world of marketing as a parent, continue to adapt with the changing era of progress. Although changes, marketing can not escape from the three components that always accompany; consumers, competitors and the company. This third component is always present in any discussion about marketing.
Era of globalization to provide large enough for the influence of marketing and the new challenges in the marketing profession today. Marketers are required to be able to understand how events in the various corners of the world affect the domestic market and new opportunities for breakthrough search, and of course how developments will affect the pattern of marketing companies.
Twenty-first century has come. People call this a 21 century as the century of information. Information system ditulangpunggungi by the world's telecommunications and computer (internet) will affect a lot of lifestyle, political system, social-cultural, and economic trends. Respective fields and many are heavily influenced by the world's information.
A lot of marketing related to consumer, will also be affected by information. Even the world of marketing will not be able to live without when you have the information, any form of information. Moreover, there has been paradigm shift in marketing, from transactional marketing (transactional marketing) to the relationship marketing (relationship marketing). Relationship marketing, we know, can not escape from the information.
MARKETING CHALLENGES
Information that will be the Soko teachers in 21st century marketing. But information is not a single stand. Information-he will be supported by many other things outside the region of the study information. Thus, in addition to marketing will be heavily influenced by information, in self-marketing will be a shift-pergeser new is strategic. In this 21st century there are several challenges for the marketing profession.
1. Vision Challenges
Often the decision making marketing more of a claim based on the present. In a global context where the benefits of competitive products and services have an increasingly short-age, so it can not be kept longer. Responsibility to see into the future burden of the marketing executive. Thus it is said is not excessive when marketers are required to become a visionary marketers in the holistic and strategic thinking as well as the intelligence functions of marketing and corporate intelligence significantly.
Development of self into the ideal visionary marketers need to adopt understood that the entrepreneurial proaktivitas and accept responsibility as a major innovator and risk Taker. Marketers should have the courage to bust kemapanan and creative in determining marketing strategies. People kind of young Richard Kartawijaya (Microsoft India), G Barry Lesmana (Citibank), Betty Alisyahbana (USI IBM), Mulia Tambunan (Telkomsel), is a visionary marketers who will be a lot of coloring the world of marketing Indonesia 21st century.
2. Challenges to the Power Marketing
Platform power marketing is a major treat customers terangkum Centered in the concept of customer marketing. Thus the consumer is a subject, not the object of marketing. Power marketing will focus on three key words; moving, caring and inovating. Moving an object to a surge of competition and demand dynamics of the flare because it is always the expectation that the higher the customer. In perwujudannya, musti moving along to the customer care (caring) steps through innovation (inovating) in the areas of strategy, management, and products / services.
Innovation is a process to bring added value to customers. Customer satisfaction will lay trust and long-term relationship development, which means creating customer loyalty. Customer relationship is not just the relationship on purely rational, but it is far to penetrate the emotional ranah customers. So that the market be not only the mind share, but have entered the heart to share.
3. Marketing Challenges in Transferable
Marketing costs to enter the global arena, it is logical to increase also. One way to improve cost efficiency is to utilize transferable marketing. Tranferable meaning of marketing is the marketing pattern of the preparation that can be used for some location or the target market with the increased degree of universality. A good example is the concept of marketing from DeBeers diamonds. DeBeers created in London and Hong Kong, utilization is being assigned to various locations, including Indonesia. Distribution of this (including the benefits and model) in the country adjust to the local situation.
4. Challenges in the Management of
In an effort to improve gait in a global world, the ditantang marketers to increase brand reputation. The role of brand reputation becomes more important to the context of 21st century because the large number of outstanding brands in the market. Therefore, in the company of climate ditumbuhkan need to work with colored crest brand (brand minded culture). Should also be analysis of the reality of mind to consumers in order to determine the identity of the increase brand strategy.
In the 21st century house brand or private label will be produced by many companies. In-house brand made by many retail businesses such as Matahari, Hero and Makro. For sun house brand products are given clothes brand Stanley Adams and M-2000. While Hero supermarkets play in many house brands, such as; Innosence products for baby equipment, Hero Selection for soft drink, and Hero products for the home industry. For macro, the company name-brand products to its house as Aro.
5. Challenges in Marketing Ethics
Community and consumers while now, especially in the future, will be concerned with the quality and attention to start the morality and social responsibility of companies. Included in this context is the level of morality of every marketing decision and its impact for stake holders as a whole. This is the dipertajam with the various opinions that are associated with sloping marketing, such as engineering products, labels and advertising abuse, and predatory pricing. In situations where the competition becomes more strict and capital into the company's reputation important, then would not every policy and decision-making must be based on the code of ethics that apply and are set by companies and professional associations. Code of ethics which must be observed by the marketers are honesty and fairness in the process of marketing, code of ethics in the field of promotion, pricing and distribution policies, code of ethics in marketing research and commitment in promoting human civilization.
21st century challenges of marketing such as the above mentioned things can not be avoided by the marketers, when you want to win the competition. Since early marketers must be able to anticipate changes substantially from this marketing. Antisipasinya not too difficult. There are two ways; optimize the intellect and are friends with the changes.
Era of globalization to provide large enough for the influence of marketing and the new challenges in the marketing profession today. Marketers are required to be able to understand how events in the various corners of the world affect the domestic market and new opportunities for breakthrough search, and of course how developments will affect the pattern of marketing companies.
Twenty-first century has come. People call this a 21 century as the century of information. Information system ditulangpunggungi by the world's telecommunications and computer (internet) will affect a lot of lifestyle, political system, social-cultural, and economic trends. Respective fields and many are heavily influenced by the world's information.
A lot of marketing related to consumer, will also be affected by information. Even the world of marketing will not be able to live without when you have the information, any form of information. Moreover, there has been paradigm shift in marketing, from transactional marketing (transactional marketing) to the relationship marketing (relationship marketing). Relationship marketing, we know, can not escape from the information.
MARKETING CHALLENGES
Information that will be the Soko teachers in 21st century marketing. But information is not a single stand. Information-he will be supported by many other things outside the region of the study information. Thus, in addition to marketing will be heavily influenced by information, in self-marketing will be a shift-pergeser new is strategic. In this 21st century there are several challenges for the marketing profession.
1. Vision Challenges
Often the decision making marketing more of a claim based on the present. In a global context where the benefits of competitive products and services have an increasingly short-age, so it can not be kept longer. Responsibility to see into the future burden of the marketing executive. Thus it is said is not excessive when marketers are required to become a visionary marketers in the holistic and strategic thinking as well as the intelligence functions of marketing and corporate intelligence significantly.
Development of self into the ideal visionary marketers need to adopt understood that the entrepreneurial proaktivitas and accept responsibility as a major innovator and risk Taker. Marketers should have the courage to bust kemapanan and creative in determining marketing strategies. People kind of young Richard Kartawijaya (Microsoft India), G Barry Lesmana (Citibank), Betty Alisyahbana (USI IBM), Mulia Tambunan (Telkomsel), is a visionary marketers who will be a lot of coloring the world of marketing Indonesia 21st century.
2. Challenges to the Power Marketing
Platform power marketing is a major treat customers terangkum Centered in the concept of customer marketing. Thus the consumer is a subject, not the object of marketing. Power marketing will focus on three key words; moving, caring and inovating. Moving an object to a surge of competition and demand dynamics of the flare because it is always the expectation that the higher the customer. In perwujudannya, musti moving along to the customer care (caring) steps through innovation (inovating) in the areas of strategy, management, and products / services.
Innovation is a process to bring added value to customers. Customer satisfaction will lay trust and long-term relationship development, which means creating customer loyalty. Customer relationship is not just the relationship on purely rational, but it is far to penetrate the emotional ranah customers. So that the market be not only the mind share, but have entered the heart to share.
3. Marketing Challenges in Transferable
Marketing costs to enter the global arena, it is logical to increase also. One way to improve cost efficiency is to utilize transferable marketing. Tranferable meaning of marketing is the marketing pattern of the preparation that can be used for some location or the target market with the increased degree of universality. A good example is the concept of marketing from DeBeers diamonds. DeBeers created in London and Hong Kong, utilization is being assigned to various locations, including Indonesia. Distribution of this (including the benefits and model) in the country adjust to the local situation.
4. Challenges in the Management of
In an effort to improve gait in a global world, the ditantang marketers to increase brand reputation. The role of brand reputation becomes more important to the context of 21st century because the large number of outstanding brands in the market. Therefore, in the company of climate ditumbuhkan need to work with colored crest brand (brand minded culture). Should also be analysis of the reality of mind to consumers in order to determine the identity of the increase brand strategy.
In the 21st century house brand or private label will be produced by many companies. In-house brand made by many retail businesses such as Matahari, Hero and Makro. For sun house brand products are given clothes brand Stanley Adams and M-2000. While Hero supermarkets play in many house brands, such as; Innosence products for baby equipment, Hero Selection for soft drink, and Hero products for the home industry. For macro, the company name-brand products to its house as Aro.
5. Challenges in Marketing Ethics
Community and consumers while now, especially in the future, will be concerned with the quality and attention to start the morality and social responsibility of companies. Included in this context is the level of morality of every marketing decision and its impact for stake holders as a whole. This is the dipertajam with the various opinions that are associated with sloping marketing, such as engineering products, labels and advertising abuse, and predatory pricing. In situations where the competition becomes more strict and capital into the company's reputation important, then would not every policy and decision-making must be based on the code of ethics that apply and are set by companies and professional associations. Code of ethics which must be observed by the marketers are honesty and fairness in the process of marketing, code of ethics in the field of promotion, pricing and distribution policies, code of ethics in marketing research and commitment in promoting human civilization.
21st century challenges of marketing such as the above mentioned things can not be avoided by the marketers, when you want to win the competition. Since early marketers must be able to anticipate changes substantially from this marketing. Antisipasinya not too difficult. There are two ways; optimize the intellect and are friends with the changes.
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