The concept of Targeted Email Marketing?

Many companies and organizations to use email marketing to provide information via email to customers, clients, business partners, prospects, and its customers. Email marketing term referring to all the devices, strategies and marketing email messages, data, and technology that allows this communication.

Email marketing is sometimes referred to in an action to send marketing messages do overtly via email. However, email marketing can include any communication that is sent via email by a company or organization. A company who send email that contains a target sales and marketing associated with each email message. But rather than simply says "buy now", email messages can be used to foster a relationship of communication with long-term business kastemer.

Explanation below depict the different nature of email marketing. To be more comfortable, I choose to use words to refer customers to clients, business partners, prospects, subscription, and to anyone who send communications via email by a company.

Examples of Email Marketing

Before we go to a more detailed explanation, I will invite you to first see an example of email marketing programs that exist. Email marketing program is a program created by CDNow. Now please go to your web site CDNow.

CDNow is a company engaged in online music retail sector. Kastemer can register on their website to get news CDNow music regularly, or special offers. At the time kastemer you fill out a form found in the website, they can fill in options such as what music they like, type and frequency of communication via email that they want per week or per month, and other information. Because it is still of course, CDNow send email messages based on the personalization of this information. For example, a kastemer that her interest in world music and new releases will receive email messages from an album review new music from around the world.



Not Spam, But Already Get Approval (permission-based)

One of the main nature of email marketing is on the basis of the agreement. customers are plainly doing registration ( "opt-in") to receive an email message. After registration, resipien can stop out of the "opt-in" is (unsubscribe). Nature is what distinguishes them from unsolicited email, which is generally referred to as spam. Email marketing is an activity to send messages of communication made by an organization to those who want to listen to or receive from news organizations.

The goal of Email Marketing

The overall goal of email marketing is to build a partnership between an organization with the kastemernya where both parties benefit from the reciprocal exchange of information behind this. Email marketing program is a successful program that meets the two goals of the organization and the needs and desires of the kastemernya.

To be successful an organization must build relationships and strengthen communication with the business kastemernya. This is of course the use of communication media, particularly email for more efficient, faster, more affordable cost and to promote a brand, get kastemer, maintain a business, and sell each other products. And while this may meet the quantitative goals such as increasing the number of visitors, new kastemer and income of course.

Email marketing programs that work to ensure that outgoing communications that must be in accordance with the needs and keingian of the customer. The specific goal of the kastemer may indeed vary. The goal can be seen from receiving information that is entertaining, or career-related work, or an advice on a particular topic that interests them to be. It was clear as we do in the BJO Consulting Group (http://www.bjoconsulting.com) that those who are our readers because they want to get information and tips and tricks in the marketing and electronic information in the eBusiness world.

Contents of Email

Various kinds of information can be sent as part of an email marketing program, some of which are as follows:
Certain information relating to the interest kastemer
Information will be a certain
Analysis of products
Tip use a product
Analysis of financial / capital markets
Reminder certain films
Offers
Industry news
And others

Strategic planning

Strategic planning is one of the keys to a successful email marketing. That is why communications must be designed so they look to be successful. They should be thinking about in-the variations in the messages from their email to reach their destination.

Forefront of planning is very important to make sure that both will kastemer. For example, you imagine, if a stop kastemer from "opt-in" because you do not like the messages, the organization lost contact with him via email communication may be even forever ..

Business-to-Kastemer and Business-to-Business

Email marketing can be applied to business situations to Kastemer or for Business to Business. Email marketing for this type of business to kastemer for example, programs such as CDNow mentioned above is clearly a success, in addition to that there are also email marketing programs for B2B type of business also. Although the type of business B2B program has many similarities with the B2C business program, but different in terms of number of people involved in the decision to buy, and kekompleksitasnya a product, and the expensive cost of purchasing vs. B2B. B2C.

Examples of B2B program is a system implemented by an organization to communicate with business partners in connection with the strategic newsletter that is sent regularly on and personalized according to the interests of business partners.

Can be Used by Small and Large Organizations

Email marketing can be accessed and used by companies both large and small. Of fact based on the survey it seems that many small organizations more successful in efforts to implement email marketing that is executed on the basis of the marketing budget of less availability of resources and human beings. Clear that with the right design, implementation and management of email marketing programs can bring success and financial goals and investment promotion.

Based on Data

And their email address and demographic data psikografi is the foundation of email marketing programs. So a company can build a database email marketing them through a particular way, whereas other companies using the form on their web sites so that visitors can make the registration process their email address. Kastemer meregistrasikan themselves on the basis to benefit from the information provided in accordance with their wishes and interests and relevant and on time. Of the visitors that the website would provide their email address, you should explain the benefits to them. Email marketing programs that work must be clear and provide a guarantee to ensure security and confidentiality of the data from their email address. This means do not occasionally sold.

Companies that use email marketing can benefit as long as they do with the planning and assisted by technology and analysis of results. Make a statistical analysis of the email sent, the responses from kastemer, financial income and the like, on the basis of that modification can be done to ensure a successful email marketing.

Personalize, Right on Target, In accordance with the Schedule

Personalize the email message allows each kastemer obtain information relevant to their desire. Can send a personalized email message with a greeting resipien name so that it does not seem general and personal as if one-to-one, or can also add or change any information content, day, date and so is closely related with the personal information of resipien.

Right on target allows an organization to send email messages to specific groups resipien particular. This means that each message does not need to be sent to each kastemer.

Message scheduling allows messages to be sent in accordance with the time schedule on the right and the frequency of which can be tolerated. Misalnnya, email communications may be sent once a week or two once sunday as requested by kastemer.

But through a combination of a personalized message, in accordance with the target of people who dituju and delivery scheduling will ensure that an organization can send the right message at the right time in the right.