MARKETING STRATEGY WITH Settings Lay-OUT

Talking problem setting and lay out, is to discuss a concept of packaging a product. For many centuries, is a packaging concept for a functional to protect the goods or goods easier to carry and still seem sober. Along with the development of the age that the more advanced and more complex, the going value-functional value, especially in the current century where competition in the business world increasingly sharp and the producers compete grab the attention of prospective customers. Thus, the functional concept of packaging has become an important part which must include the entire marketing process from product conception through to the last.



Strength of the brand is very important in marketing, let alone most people buy repeatedly even be organized primarily to buy consumer goods. In the market, people are exposed to a lot of options. Of course, the only brand that is known or prominent Dilirik. This tendency to make consumer goods market is oligopolis means dominated by only a few brands alias dominated big brands.

If the package will be used for everything in the marketing, the packaging must display a number of important factors as follows:

* FACTORS INTO Security. Protect the product against the various possibilities which can be a cause of the occurrence of damage to goods. Eg weather, light, fall, hill, bacteria.
* ECONOMIC FACTORS INTO. Calculation of cost-effective production, including selection of materials, so the cost does not exceed the proportion of benefits.
* FACTORS INTO distribution. Easy didistribusi from factory to distributor or retailer to the hands of consumers. At the distributor or retailer level, ease of storage and pemajangan need to be considered.
* FACTORS INTO COMMUNICATION. As a communication media that reflect or explain the product, brand image, and also as part of the campaign, with easily seen, understood, and remembered.
* FACTORS INTO ERGONOMI. Various considerations to be taken easily packaged, held, opened, and easily stored.
* FACTORS INTO Estetika. Beauty is a visual attraction that includes consideration of the use of color, shape, brand / logo, illustrations, fonts and layout to achieve the visual quality of the attractiveness of the optimal.
* FACTORS INTO identity. Overall, the packaging must be different with the other packages, namely the identity of the product has to be easy to recognize, and distinguish them with other products.

RESEARCH PRE-DESIGN

The concept of creative packaging is a reflection of all aspects of marketing. And in formulating the concept of creative two most fundamental questions that must be answered. The first question is, 'Who am I?' This question is related to the company's internal activities, product characteristics, packaging process, and so forth. Ertanyaan second 'Who are they?' This question is external, that is related to the activities of competitors, the distributor, and the target consumer is the end of the sale.

To answer the two questions, the necessary research / analysis on several aspects, among others:

* INTERNAL RESEARCH. Research conducted by the company in order to evaluate the relationship between product, packaging, and promotion, to determine the company's strategy includes the company's image and brand image or product positioning.
* ECONOMIC RESEARCH. Cost effectiveness of production packages, for example, the selection of materials that cost does not exceed the proportion of the benefit package that this is not meant to affect the selling price of the product. But not the means of production costs must be packaged semurah = mungj kin so cheap impressive packaging, but the cost should be issued in accordance with the benefits that will be obtained.
* TECHNICAL RESEARCH. Research the production process packaging, whether or design can be produced in accordance with the engine that is available, and whether it can adequately protect the product.
* Research competitors. Reviewing the activities of competitors and the nature of packaging, whether the benefits or lack of them. The packaging must be different and better than competitors packaging.
* MARKET RESEARCH. Search for a description of actual market conditions to ensure the package is aimed at the right market, for example, the target age group, gender, education, economic class, geographical, etc..
* CONSUMER RESEARCH. Learning the principles of psychological and physiological packaging in order to pull the wall on the average consumer.
* RESEARCH TREND. Research on the fashion trend of the applicable consumer preferences and the design.
* RESEARCH DISTRIBUTOR / retailer. Knowing their needs with packaging system, so that the product is handled and sold easily.

Creative STRATEGY

Startegi is a creative design concept and implementation of packaging based on the data that has been obtained from research all aspects of marketing for maximimize working visual attraction. After a creative strategy applied working process can be started, including the application of the visual elements that will be applied to a page in the packaging.

Some things that can be done about the creative strategy is to modify the-hand-side of a particular product are:

* COLOR. consumers see the colors much more quickly than to see the form or appearance. Warnalah and the first visible when the product is in the place of sale. Pantul color with high power will be more visible from long distance and recommended most of the packaging, because it has charm and a greater impact. But in addition to elements keterlihatan factors also must be considered against kekontrasan colors other supporters.
* INVESTMENT. The form of the magazine is a major help to the entire visual attraction. Principle but there is no standard that determines the physical form of a magazine because this is usually determined by the nature of the product magazines, mechanical, marketing conditions, pemajangan consideration, and by the way is the use of packaging.
* BRANDING. Idnetitas a product / magazine is very desirable. This is to differentiate the magazine that we make with the other magazines. Other purposes with the brand / logo is introduce our product to the community ddalam form nonproduk. For example, in the pamphlet, banners and other means of communication. With the symbol-symbol in the brand / logo, then the community will be quick to recognize our products. Create a logo that should be simple, describing the typical cirri, it's easy to explain, arouse, the origin and not similar to the logo-logo products.
* Illustration. Illustration is one of the important unsure which is often used in packaging because of a communication as a universal language that can penetrate obstacles caused by differences in the language of words. Illustration, in this case, including photographs, may reveal that a faster and more effective than text. Placing a product illustration in the media should be based on the special functions. A package will be seen more powerless when the pull with illustrations, except for certain conditions may not be necessary illustrations.
* TEXT typography. On the product media is the message the words used to describe the products offered dsan while driving in such a way that consumers behave and act in accordance with the manufacturers hope. Type the letter must be tailored to the themes and objectives of the product itself. So carefulness in work is needed in selecting the letter / font suitable or inspirit of the product.
* Layout. Location means managing all aspects of graphics, including color, shape, branding, illustration, typography into a new package of developed and placed on the page packaging intact and integrated. Six grains consideration for the development of the layout is: balance (balance), the point view (focus), lawanan (contrast), comparison (proportion), strain pirza (pirza-motion), unity (unity).

MEDIA DESIGN CHANGES

There is a change in the time period or require a product to be able to run or compete in the market is not limited by time. And durability of a product is determined by the up-to date or not a product. Or in other words, a product that has characteristics / form that will be more universal than the imperishable products that have a characteristic of only one time on a particular course.

A design may be a trade mark in a particular period but we must also consider how long the product will stand on its position. Therefore, the need to update it to the concept of design that has been there. Innovation in packaging products that need to be provided that the new package still retains some elements of old.

It is important to consider when you want to change the design is a response from consumers. Do not be a change to drastically change with all sides. This would be bad with the loss of image for the product we pasarkan. We have a good idea to change little by little while you introduce new changes to the consumer. Because without communication then new small changes can be received quickly.

Design Bulletin / Magazine

To design a bulletin / magazine, then several things need to be prepared as terangkum above. This is important so that bulletin / magazine that does not make us the sole manufacturer of the only exit, but have added value that is recorded in the memory of readers.

Elements that need to be to make a bulletin / magazine include: cover, contents page, the content, the ads (if any), the determination of typical cirri, and printing.

PHASE Settings / Lay Out Magazine

1. The typical magazine (PERDANA Settings). is the process of creating identity with putting materials that will be used continuously and remain in a certain time. For example rubric name, page numbering, etc..
2. Predicted TOTAL PAGE WITH ANY MATERIAL. to note here is the proportion of material with the layout and number of pages. Do not leave a length of material placed, without the distraction monoton iota. This will cause the reader quickly bored.
3. Leaving MATERIAL ON ANY PAGE THAT HAVE BEEN quota SPECIFY. Advantages and disadvantages of the material when there is material insufficient quota has been determined. This happens often enough that there is a vacuum holes on the page or materials that are sometimes beyond the quota. Therefore, it is necessary acumen setter for the holes so that najalah contain visible.
4. Sort PAGE WITH STANDARD PRINTING. Print problems must be considered when we are men-setting and lay out. So we can make setting good, but when you want to printed, appeared to be disorganized. Thus think, with what we will print a magazine that we make.
5. Print. The matter was submitted to the magazine printing, but to see this one's affairs so that we know where the location of the error / deficiency in the setting up and we lay out. and the value we can get the experience of printing solutions and their problems (troubleshooting). So that we can anticipate as early as possible.