Politics Obama and Marketing

Is there a relationship between the political marketing? Clearly, there is, politics can not
separated from marketing. Many strategies in the political world there are aspects
relating to the science of marketing. For example, once every five years we
the cycle of the calyx presidency, and was not different with
cycle movements in the market a brand.
A president must still prove the competence and capability in
maintain a personal brand and its image in the public eye. The withdrawal
a brand, a brand can be a president who remains popular and being considered
(even after he no longer served), but he also became a brand that
may be overlooked or doghouse.



When observing the political life cycle of a president, we can
find out how the brand become the president well.
For example, starting from the creation of new ideas in an effort to solve
problems of the nation (in this case can be used as the customer) until he was elected
become president, and must fulfill the promise and the idea.
Therefore, competition in the politicians jockey seats presidentship
is a good example to discuss the political marketing. An actual example that can be
our assessment at this time is the struggle of Barack Obama to become President of a successful
United States (U.S.). The values that carried Obama to the concept of Change and
Obamanomics truly captivating, not only American society, but also
many people around the world.
Obama has quite a lot of advantages if viewed from the side look
a brand new, are warm-warm discussed. See only a few
differentiation of the Obama: unique ethnic background, eloquent,
and greeted with full enthusiasm like celebrities. Meanwhile, opponents,
John McCain, the more weight the characteristics of a mature brand (mature).
Suppose to see the background, campaign-campaign Obama versus McCain
reminds us in the competition between Kennedy versus Nixon first.
All of this marketing. No matter if you see a political figure
or consumer product, its core lies in how to understand customers.
Marketing is about perception, not reality. The same is the case with
brand, candidates have the most exposure value most prominent in the eyes
community, and have the effect of the most positive and most memorable in the mind
constituency is the candidate have the opportunity to win big
competition.
Center president-president the United States popular previous: Roosevelt,
Kennedy, Reagan, and Clinton. What they have similarities?

they equally have a message that is able to give hope, which is packed
with sincerity, and planted with a good image so that the alias perception
community terhadapnya positive. This is no different with a quote from a good
a product or brand. This is also similar to a cosmetic product promotions
the brand in the mind of consumers with ongoing
embed the message "Hope in a tube."
Obama is continuously refining its personal branding, and so unique
have a positive image in the eyes of the voters, including competitors in the eyes.
He was clever to maintain the perception that remain fresh and prominent. There are many things that
can be learned from political campaigns Barack Husein Obama, who is of course very
tacky marketing with the elements in it.
Social media and new marketing principles hold that the role
important. At the other candidates on the campaign's methods
of (Hillary Clinton on how the style of Bill Clinton, and John McCain
rely on methods similar to George W Bush), Obama even lead the way
different. He was aware that the right to become a president, he must
disseminate information to all the online media as a primary and
not as a media support. Ability utilizing successful team
well this is the technology that makes itself seen as one of
marketers to reach tersukses in supporting the sympathy.
Obama realizes the importance of world journalism. A videoblogger
famous named Steve Garfield has many henchman. During the election
introduction to select candidates from each party, Steve attended the
some events general meeting held by some candidates. When Steve
ask permission to enter the media section Hillary rally in Boston,
request was declined because he was not a journalist and eventually must be
cover from the back of the crowd. However, the Obama campaign team even with the fast
Steve brought into the media section, and he placed them together
with the other reporters. Team Obama realized that citizen journalism
have the potential power of the very large.
The concept carried in a clear and simple. Since the beginning of the concept of
Obama Change is carried (the change). The word "change" in any
in the campaign. Thus, the entire world know what the purpose and goals
Obama was. It's a research that asks, "what word the first time
terlintas in mind when people hear the name Obama? "Surveys conducted in this
300 people in Riyadh, Saudi Arabia, and all that said, "change".
Truly incredible! Instead, it must be recognized, we are indeed difficult to answer
the concept of what is carried by other candidates such as Hillary Clinton or John
McCain.
People are not concerned with the actual products. They care about is themselves and how to overcome
problems that they face the middle. Obama understands that the correct
task is to solve the problems faced by the country
together with the electorate. He also knows, the people chose America
to find solutions and not merely because his or her course. In his speech,
Obama far more often refers to the audience rather than himself
alone.
Obama is not obsessed with the competitors. He rarely spoke about
competitors. Although occasionally offensive matter competitors, but the core of
pembicaraannya is about how to solve the central problem
faced with. On the other hand, McCain talked a lot about Obama. It is
interesting is that Hillary and McCain is also on the offensive
"Change" in the scramble competition chair presidency at that time. However, they
failed because the word is already terlanjur adhere closely to the self-Obama.
Obama always put the penggemarnya. He has many
how to create and conduct the campaign, and proclaim
fansnya to the development, even before news of this
ear up to the media. Then, the journalist also directly track and follow
This development is made automatically. Obama also understands that
people do not like telemarketing. He understands, people do not like
while it is called dinner and listen to questions or campaign
any kind. That is why team Obama using information
online.
On the negative campaign is not selling. Since the beginning of Obama
mengusung theme of "hope" (hope) and the idea that life can be better with
to "change". This is very touching and gives encouragement to the
many people. While campaign-campaign other candidates can not build
optimism and enthusiasm as the Obama campaign's cool.
When someone becomes customer, they want to discuss.
Obama opened the way and appreciate the 3 million donors who
provides funds campaign some 640 million U.S. dollars for himself. The
donors is happy because they feel valued and can be connected directly
with the Obama team and their success through online media, one
through Facebook. The majority of these funds come from online channels and the number of donations
of each individual is not too large. However, when someone
have donated funds, they certainly have demonstrated to the expectation
these candidates. So, better get a lot of small donors rather than only
a few large donors.
Obama taking time for her family. This factor may not
determination of the victory, but he still had time to take the time to be with his wife and children during a public meeting
campaign in place or the other. Obama also spend a few days
after the campaign to treat her grandmother who is ill. Although he does not
present in several events, but people appreciate the dedication and consecration
provided for his family. This is a very public relations
to improve the image as a leader and very good-hearted
care on families.