Promotions and Increase Your Sales with Marketing Strategy Via E-mail

If I ask you, if there are people to help your company
about the product or service, you provide information to the
You is not it? After providing the information, if you provide your info
are more to them?

Most of them said 'no'. The reason for what? "Yes, they
khan may have the information, if I seem to hold the phone
interrupt, especially to my mobile phone, even turned off, "
such an answer from them.

Actual prospect can I forget at the beginning of the information you provided,
or have other problems. So give him the information again, and
do not let them find solutions to your competition, the
kastemer they can become your potential?

Basically, the process that results in a sale that takes
5 or 6 times the contact. But remember the rules 60 - 40. This means if you
do not follow-up after at least give you info first,
You will not be successful in selling!


If you contact your prospects 6 times, the percentage of I
so describe:

My first 44%
My second 16%
My third 14%
My fourth 12%
My fifth 8%
contact sixth 3%

Conclusion is that to achieve 100% or the occurrence of sales
or a product demo, it requires that you must send messages in the sale "follow-up"!

But do not forget! one method of marketing via e-mail will work
with the good when you treat them each in
individuals. This can be done if you send them a message
in the form of "personalized" meaning their name and not on disapa
column field: cc or bcc and contain e-mail-email other people. Indeed, you
can do this manually, but if you would manisnya
do so automatically. After that you need to develop
chain messages (follow-up) and time to adjust them while running.

try now, take paper and pencil and write all of the products
and benefits and feature. This will help you make your sales messages in sequential (follow-up).

Get started now with your sales letter. and its modification
as time passed. Do not be too long because the readers will
bored and will not read it all.

Your message should be sent both to a one day or several days later after the first contact. Give more information, more
detail, and most important is a lot more useful.
Maybe you can write several paragraphs and put the article
free on your expertise! Your prospects will see the page and will be
appreciate it and your sales will increase!

Then follow-up message you will act as a reminder
that should have sent one or two days later. Do
right now! Do not forget where you can specify more
benefits, or special offers - essentially to make them buy!

Follow-up message should be sent the next time an
clear a week later because you can make them cranky. Be
with short describe your product or service again (because it can only
prospects will forget you have it!), and emphasize the most
important, or ask them their reasons for not making a decision
or who know they have other questions.

I hope this article will help you to develop a
system that can do follow-up all your prospects. Remember
once you do it --- forward

"Benefits of Interactive Communication via the Internet"

In the beginning was the Internet as a medium for communication and any
business communication needs, either the oral, visual, and
textual between the parties involved. Although some of the types
diotomatisasi this communication by computer, but without it a
business can not grow.

The main characteristic of this type of communication is the basis on the Internet; e-mail, chat,
and News, this is all to frequently used applications and future
This front will remain the number one use. Third was
is a replica of that used in the pre-internet era. Online
chat is not new when compared with normal CHIT-chat, but
Internet allows for new ways to communicate, and now the problem
is how we can create added value in new technology and
This innovative. This technology does not provide a radical new solutions,
but integrate the existing technology to improve effectiveness
communicate.


Now, applications can be used in three ways:

(i) how to interact with and leads customer
(ii) How to interact with business partners
(iii) online meeting

(i) How to interact with and leads customer

Although the general communication between companies and customers is done through regular mail, phone or e-mail and fax, but try kastemer provide a service that you and others better and more cost-effective if the connection must use the phone long distance or international.

For example, they may contact the company you are using the online chat. Advantages are that the customers can help each other without having to contact the company, as possible by newsgroup. E-mail and the phone is a direct means of communication that requires a lot of work to be done by department CALL CENTER.

Indeed, some companies have put a Frequently Asked Questions
on their website, but how many people are connected in
the Internet can do so, because in general many companies in the
Indonesian rarely give any e-mail to the staff, especially staff
connection to explore the virtual world. And most people are lazy to
see web site unless they are really need information, they generally prefer to receive them via e-mail, rather than have to go to the website of your company.

Therefore, with a chat group to the customer, then you can
serve more customers at the same time. Online chat forms
and written communication is done in real-time. In order to successfully
You must follow some rules and allows you kastemer
use this new communication channel, the online chat and newsgroups.
without the need to install their new software.

If you have installed new software, then give brief details
and clear way so that they can install their own, so do not feel satisfied because the service is not provided by you is too complicated.

Things to remember is your company must be ready to use
people who are really skilled and expert in answering questions from
kastemer or leads as this is one form of communication
directly.

Well next sunday we will cover again how this application can
used for online meetings and maintain a business relationship with
business partners, or resellers and dealers.

"Why Email Marketing is an effective marketing strategy you?"

There are several aspects why email marketing is a marketing tool that is very efficient.
First, almost all business and can use email as their communication advice without having to invest so much money.
Second, email marketing is also called push technology means your mem-push message to your marketing communications kastemer, rather than waiting passively with them to come to your website through offline advertising, search engines, or a business directory or through other marketing media. Email Marketing is a marketing step is active. You determine the timing and content of your email messages communications. There are not difficult to make all email messages sent are personalized, so you can communicate product and business are more one-to-one or not the general public.
Third, if you already have a web site, then the email should be done as a primary means of marketing to support the traffic to your website, marketing via the web site marketing is passive and is also known as pull technology. "

"What should be noticed when you create and Writing E-mail? "

"Good view" is important for your e-mail. But this
this is less often considered by many users e-mail.
One thing I was sure the contents of your e-mail will be disgraced if
the message itself does not look good.

Did you ever receive an e-mail with the content of any posts
not uniform and there are ASCII characters? or long
any posts of each line is not uniform and starting the words
per line, not on the same character?

I guarantee you've never have. In fact there
two main reasons why any posts that are on the e-mail
can look like that. The reason may be simple,
because many e-mail users do not understand correctly.

The first reason is a matter of long lines. While they
write a letter, most people just continue typing and
regardless of type 'word wrap'. They only
see what that looks good only in the editor program
readers and e-mail that they are usually about 70 to 80
characters, but they did not notice that the standard
'word wrap' each e-mail program is different.

So if you do not consider this case, the e-mail
have you type it will be neat to fall apart when
beneficiaries of a program does not use e-mail
have the ability to read the same format.

O.K. now what should you do? Simple!
While creating and typing e-mail with a format
not more than 65 characters per line. Hence
mail e-mail is received you will not be resipien
mess!


Other examples from the e-mail that "funny" is the font
characters that are not proportional. Why? Because all
e-mail program is different. The same font is used
by each program varies. So I recommend is
use a common font such as Courier (such as Eudora),
Arial, helvetica (such as AOL and CompuServe)

With the font type of the above or also called fixed-pitch,
there are all the characters in the paragraph will be fit
is neat. And visible appearance on the same program
readers of your e-mail!

Again, my suggestions is when you plan to
send e-mail messages such as these, then make the experiment
to send them to friends who use the program
e-mail is different.

There are three possible although there is a bit, but
You need to know. Many word processing programs or text
although you can save it in another format (such as ASCII)
and look good, but at the time sent via the Internet
will look untidy.

You may never receive the e-mail messages like this
with the display character "U" in the text. To
avoid this problem, use any method of "cut / paste" or
"copy / paste" to remove text from a document that
created from other programs.

- EMAIL -- Technology & development in the Future --

We never imagined we can now send and receive mail in a flash by using email. Are you already using the maximum in the email? How is the development of email and technology and its users now and in the future?

Email is the most online activity popular among the internet users who use it well you only just enough to communicate the work or at home or working in the office. This creates a great business opportunity for companies large and small. The marketers can use email to stay in front of the customers and prospects.

What is email? Email is electronic mail which is now supported by 3 types of internet protocol, the Post Office Protocol, which is also known as POP, Internet Mail Access Protocol, IMAP is also called, and the third is the Simple Mail Transfer Protocol SMTP-called. From among three types of this Internet protocol, according to the magazine's digital asiacomputerweekly (http://www.asiacomputerweekly.com) email that uses the Internet protocol from a web site itself is referred to as the web mail will dominate market share.


Why is email so popular? Because email is a means of communication that is easily accessible and very sparingly and only fast in a matter of seconds someone is able to receive and send email to anywhere in the world. So strong, in email communication, you remember the destruction of WTC twin towers tgl 11 September 2001? One is because of communication provided by email to the terrorists and that is why AOL in cooperation with the FBI to check the files of allegedly related to the terrorist, said CNN News. This is done with how to save all logs file in the user email using the email through the network. Then the FBI together with the ISPs to develop what is called Carnivore, now called DCS1000 (Digital Collection System) that allows them to tap the communications pass every ISP in the country this uncle SAM.

Origin of the beginning
What is the actual age of email? Thirty years ago, probably from among us who have never thought that the email has been growing like this now. Thirty years ago, email is still in the form of a simple message that is sent in a small network. But now a message that sederhanan has initiated a revolution in the history of human communication. Message is now referred to as email, or electronic mail sent from one computer to another computer in a network. First message in the form of a simple email that was designed by a scientist named Ray Tomlinson of BBN Technologies.

Now and Future
So who suspected email growing so fast. Number of email users around the world is estimated to soar about 138% from 505 million in 2000 and increased to 1.2 billion in 2005, so according to the research made by the industry analyst from one of the company's research and technology from the U.S., Jupiter Media Metrix , as well as the increase seen for the Asia region (see chart)

For example it is only in the United States, according to Forrester Research (http://www.forrester.com) that the percentage of consumer behavior in the use of communication technology per day reveal that the email is in the second after the use of the phone with the old 29 minutes while the phone 45 hours per minutes. And the use of mobile phones in the third order with a long email after 16 minutes per day.

Site AsiaComputerWeekly.com that the comments from IDC Group (http://www.asiacomputerweekly.com/ViewArt.cfm?Artid=12140&catid=3&subcat=29), also as one of the largest international research in the U.S. claim that the users web based email become the main force increasing email users around the world. IDC's research director, said Mark Levitt, "through a wireless access device and email service is a network infrastructure that allows the primary user's email is always connected to one another. Also the workers are often in the office will have the benefit to stay in touch with the email device that has been customized, and hosted service. "

IDC also states that the email traffic on average per day in 2005 is estimated to increase to 36 billion worldwide. Of course, this is by dikontribusi web site that offers free email to its visitors, so this site dilansir by emarketer.com (http://www.emarketer.com)

Supporting development of Email
As already mentioned above that will contribute to webmail in email traffic per day for the future, this course will be supported because the Internet continues to boom, especially with the availability of Top Level Domain (TLD) such as the new. Info,. Biz, and. pro. And according to an article published by ZDNET dated 2 July 2001, the industry analysts predict that "15 million by using the domain suffix. Biz will be listed" in the world, (http://www.dotbiztoday.com).

Support is second on the technology that serves as an email viewer, and the company's technology industry has been preparing equipment that serves as a reader and the PDA, such as mobile email, WinCe, Palm, Psion devices create e-mail readers such as palmtop mobile, nokia communicator, handycam (see picture) and even a pager email tool that is a new wireless device that is designed and developed by the Research Danger Hiptop who are called to receive and send e-maildengan as a key e-mail pager. And this device will be launched to the retail market is approximately USD 200. In addition you can send and receive e-mail Hiptop is designed to crawl web sites, instant messaging, voice calls and also functions as a small digital camera. The device of this type is expected to be launched to the market at the end of the fall of 2001 and thn already circulating in the market in the second quarter of 2002. Other companies such as Motorola has also developed an e-mail pager in the new device, called Talkabout T900, which sold only 99 USD. AOL Time Warner also has the similar products sold to the market price USD99.

Given that support this technology, then the email will become a means of communication in general and in the field of marketing and business reach while maintaining the relationship kastemer and efficient communication and sparing with the business partners to support the communication facilities and infrastructure such as the current phone, fax, Telex, pager , and the mobile phone and the like, so the quote was taken from the digital magazine on E-Marketing dated 12 september 2001 which is published by bjoconsulting.com language edition in Indonesia, namely through milisnya bjoconsulting.com mailto: bjotips@getresponse.comdengan subject "subscribe" Because This trend Panasonic distributor in Indonesia also distribute fax that can send email (see picture) and if you ever come around to the site http://www.efax.com, this technology allows you to get a fax number to send a special person and fax number to fax page and directly into your e-mail, but this applies if you live in the United States and Canada and the union English.
So has you use the full email communication media?

The concept of Targeted Email Marketing?

Many companies and organizations to use email marketing to provide information via email to customers, clients, business partners, prospects, and its customers. Email marketing term referring to all the devices, strategies and marketing email messages, data, and technology that allows this communication.

Email marketing is sometimes referred to in an action to send marketing messages do overtly via email. However, email marketing can include any communication that is sent via email by a company or organization. A company who send email that contains a target sales and marketing associated with each email message. But rather than simply says "buy now", email messages can be used to foster a relationship of communication with long-term business kastemer.

Explanation below depict the different nature of email marketing. To be more comfortable, I choose to use words to refer customers to clients, business partners, prospects, subscription, and to anyone who send communications via email by a company.

Examples of Email Marketing

Before we go to a more detailed explanation, I will invite you to first see an example of email marketing programs that exist. Email marketing program is a program created by CDNow. Now please go to your web site CDNow.

CDNow is a company engaged in online music retail sector. Kastemer can register on their website to get news CDNow music regularly, or special offers. At the time kastemer you fill out a form found in the website, they can fill in options such as what music they like, type and frequency of communication via email that they want per week or per month, and other information. Because it is still of course, CDNow send email messages based on the personalization of this information. For example, a kastemer that her interest in world music and new releases will receive email messages from an album review new music from around the world.



Not Spam, But Already Get Approval (permission-based)

One of the main nature of email marketing is on the basis of the agreement. customers are plainly doing registration ( "opt-in") to receive an email message. After registration, resipien can stop out of the "opt-in" is (unsubscribe). Nature is what distinguishes them from unsolicited email, which is generally referred to as spam. Email marketing is an activity to send messages of communication made by an organization to those who want to listen to or receive from news organizations.

The goal of Email Marketing

The overall goal of email marketing is to build a partnership between an organization with the kastemernya where both parties benefit from the reciprocal exchange of information behind this. Email marketing program is a successful program that meets the two goals of the organization and the needs and desires of the kastemernya.

To be successful an organization must build relationships and strengthen communication with the business kastemernya. This is of course the use of communication media, particularly email for more efficient, faster, more affordable cost and to promote a brand, get kastemer, maintain a business, and sell each other products. And while this may meet the quantitative goals such as increasing the number of visitors, new kastemer and income of course.

Email marketing programs that work to ensure that outgoing communications that must be in accordance with the needs and keingian of the customer. The specific goal of the kastemer may indeed vary. The goal can be seen from receiving information that is entertaining, or career-related work, or an advice on a particular topic that interests them to be. It was clear as we do in the BJO Consulting Group (http://www.bjoconsulting.com) that those who are our readers because they want to get information and tips and tricks in the marketing and electronic information in the eBusiness world.

Contents of Email

Various kinds of information can be sent as part of an email marketing program, some of which are as follows:
Certain information relating to the interest kastemer
Information will be a certain
Analysis of products
Tip use a product
Analysis of financial / capital markets
Reminder certain films
Offers
Industry news
And others

Strategic planning

Strategic planning is one of the keys to a successful email marketing. That is why communications must be designed so they look to be successful. They should be thinking about in-the variations in the messages from their email to reach their destination.

Forefront of planning is very important to make sure that both will kastemer. For example, you imagine, if a stop kastemer from "opt-in" because you do not like the messages, the organization lost contact with him via email communication may be even forever ..

Business-to-Kastemer and Business-to-Business

Email marketing can be applied to business situations to Kastemer or for Business to Business. Email marketing for this type of business to kastemer for example, programs such as CDNow mentioned above is clearly a success, in addition to that there are also email marketing programs for B2B type of business also. Although the type of business B2B program has many similarities with the B2C business program, but different in terms of number of people involved in the decision to buy, and kekompleksitasnya a product, and the expensive cost of purchasing vs. B2B. B2C.

Examples of B2B program is a system implemented by an organization to communicate with business partners in connection with the strategic newsletter that is sent regularly on and personalized according to the interests of business partners.

Can be Used by Small and Large Organizations

Email marketing can be accessed and used by companies both large and small. Of fact based on the survey it seems that many small organizations more successful in efforts to implement email marketing that is executed on the basis of the marketing budget of less availability of resources and human beings. Clear that with the right design, implementation and management of email marketing programs can bring success and financial goals and investment promotion.

Based on Data

And their email address and demographic data psikografi is the foundation of email marketing programs. So a company can build a database email marketing them through a particular way, whereas other companies using the form on their web sites so that visitors can make the registration process their email address. Kastemer meregistrasikan themselves on the basis to benefit from the information provided in accordance with their wishes and interests and relevant and on time. Of the visitors that the website would provide their email address, you should explain the benefits to them. Email marketing programs that work must be clear and provide a guarantee to ensure security and confidentiality of the data from their email address. This means do not occasionally sold.

Companies that use email marketing can benefit as long as they do with the planning and assisted by technology and analysis of results. Make a statistical analysis of the email sent, the responses from kastemer, financial income and the like, on the basis of that modification can be done to ensure a successful email marketing.

Personalize, Right on Target, In accordance with the Schedule

Personalize the email message allows each kastemer obtain information relevant to their desire. Can send a personalized email message with a greeting resipien name so that it does not seem general and personal as if one-to-one, or can also add or change any information content, day, date and so is closely related with the personal information of resipien.

Right on target allows an organization to send email messages to specific groups resipien particular. This means that each message does not need to be sent to each kastemer.

Message scheduling allows messages to be sent in accordance with the time schedule on the right and the frequency of which can be tolerated. Misalnnya, email communications may be sent once a week or two once sunday as requested by kastemer.

But through a combination of a personalized message, in accordance with the target of people who dituju and delivery scheduling will ensure that an organization can send the right message at the right time in the right.

"Terrible E-mail"

The web site owners generally think that they can produce
the sale of only relying on their web sites are, how they ignore e-mail can bring in sales outside of their estimates.

This looks quite a lot of website owners in India who does not
utilize the e-mail them the most, they generally have a web site simply displays the company profile, products, goods or services they provide, the trend now is that the peselancar in the virtual world is that they want to find information.



You remember a traditional salesman? difficult for them to sell products
only rely on the brochure it is not! Therefore, good oral communication
needed in interacting with potential prospects, leads, kastemer, like
business partners. E-mail is also a means to interact and communicate
with them, E-mail can also be used as a kind of Call Center that can automatically and quickly answer the questions prospects, leads, kastemer or business partners. However, most of the owners e-mail that they have a tendency to use it as a regular means of communication, means of correspondence and the rapid economic, and facilities of the digital goods.

Method of communication in the field of marketing sebenaryna have in the past three (3) form / type, namely (1) oral communication, (2) visual communication, (3) textual communication, so why not take advantage of the third to bring the trust, and interact with them in the virtual world?

But challenges:
-> Are you sure that e-mail can provide financial benefits for your business?
-> Do you have a tendency to race in the e-mail from a visitor to your web site?
-> Do you already use e-mail with the method "e-mail marketing"?

If the answers to the third question is not yet or not, then
cepatan competitors so that you do not precede and take "market share" of the product / business you

How Email Marketing Concept?

In general, email marketing includes all forms of marketing that involves the use of email. Email Marketing is not the same as Spamming (sending email to the actions of thousands of people who do not ask). Email marketing from the big jobs such as sending a newsletter (bulletin), or email discussion list to work a simple set including all the signatures on the email you send.


Each email you send can be considered as part of email marketing activity. Whether it is a sales email, newsletter (bulletin) or in the English language called ezine, or email from the support or even email as a follow-up (follow-up) or email that asks for things, anytime you deal with people who have been agree to communicate via email about your business. So this activity is very closely related to your business. And everything related to your business should involve marketing. Well now how effective marketing based email marketing? these tips will be peeled in the next edition.

"5 points Must Avoid While Writing E-Mail Campaign"

E-mail is not simply a tool for communication but is a means that can be used to conduct campaigns and sales.

E-mail is the weapon for online marketers. Why not add your marketing strategy via e-mail to reach many people in addition to offline marketing activities do you do?.

The problem is, the more people receive the e-mail, the less people care for each e-mail the contents page. This is evident, as is generally the amatiran do with "hit and miss" in the newsgroup or in the discussion group.

So to be different, the online marketers must strive to attract the attention of prospective customers

The argument that they often say is:

"If I cried harder and more often, surely the customers will listen to me."

Indeed, it is the truth. They may hear you. However, what their reactions and responses to flood their e-mail? Will they be happy? Or rather they will say send the e-mail request "Remove me from your e-mail and do not send more!"

Five of the following is the error from the marketers amatiran that they use in their e-mail.

(Should distinguish between e-mail campaigns and email containing the newsletter. Both this case is very different.)


# 1: E-mail campaigns that are too long.

Some e-mail promotions tend to be too long before to the purpose. This has caused resipien must do "scroll down". Therefore, remember that your e-mail is not the only e-mail to their inbox, and your words should be short and to the point. "

You know the result? The result is that only a few replies to send to you.

# 2: E-mail Campaign Demanding a lot too.

This is often done by the author of the e-mail, they are requested without offering a number of items or products or services and does not focus on one core and offers the option resipien are many items that are not required

# 3: Too Often.

Some quibble that the key to e-mail marketing successfully is the frequency. Therefore, they send an email campaign as often as possible.

Indeed, it seems so. In traditional marketing messages so that your ads keep in mind, you often have to show it as often as possible. And in offline marketing, the case should be, but online marketing is different. You can imagine that the community has too often dibombardir with commercial messages on TV, radio, and newspaper publicity, and then you bombard them via e-mail. As a result you will get a bad reputation and they will pass your e-mail without reading it casually and it will be later in the day when receiving e-mail you also.

# 4: E-mail campaigns are not effective.

This error is also frequently done by the amatiran, because the e-mail cheaper, they will forget the need to implement a segmentation strategy and zero in the relevant target market.

As a result kastemer your candidate is not at all interested with your offer, this is the same as you vend machine heating in the wilderness, and no one will be interested in your offer, so the importance of doing your e-mail campaign to target the right market.

# 5: Writing E-Mail Campaign that is not good.

Reading the text is written with both great fun and easy to read.

Write a clear, simple and full of respect.

Writing e-mail campaign that it is a big hurdle, so the resipien engan to pour their attention on the post your e-mail. So give more attention on writing your e-mail. Make sure you have good technical writing, contemplation, and do not in a hurry.

Inbox is the place that is private, and in situlah you can see kastemer candidates and speak with you individually. So if any posts e-mail campaign you do not follow the rules above then e-mail will not be read.

Principally, it is not too much but ask for more to buy.

Viewfinder e-mail you with caution, make effective and focused on one goal. Jump to the talking points and do not mutar-mutar. Make sure written amounts that have quality content and the ratio of your e-mail is 80%: 20% means 80% contain a useful and 20% contain your bid.
In other words, if you will put the respect of the readers of your e-mail, then they will apply vice versa to provide more attention.

7 With Benefits Advertise in ezine

Yesterday in the electronic magazine (Ezine) is one of the best medium to advertise your products, or increase traffic to your website.

If you want to reach the 'target' your market effectively, the ad in the ezine is a way you can do. You will never be charged because doing spamming because all resipien you have registered to receive them in accordance with the ezine desires.

There is a good way to launch a product, say you are writing a new electronic book (ebook), the price of Rp. 55.000, - then you can easily get the money only in a period of 2 or 3 days by buying an ad in an Ezine that has thousands of readers. If your ad is interesting, then you can sell a few hundred ebook, and it was a big advantage because you do not need to spend the cost may be large or small. Place an Ad in Ezine highly recommended by all the 'teachers' marketing on the Internet.

Major benefits in Ezine advertising are:


Target # 1 Readers are structured.

There are many Ezine which covers so many different topics which are very easy to find people with 'TARGET OF CERTAIN' something to offer. If you have Ezine combine with the product you are selling, then you have successfully reach your readers. You just can not reach your readers, but also can reach more. Should note that the ezine you select the 'target segments' specific, the more the response you get. Ezine advertising that is why almost always bring a good result. You can receive tens and perhaps hundreds of questions about your product or service.

# 2 free In Long Term

Almost all Ezine archived in their website, thousands of people can read this archive, then your ad will be viewable by the visitors who come back to the website so that you no longer have to pay, they read your ad. This will increase your extra sales in the long term.

# 3 Test your ad as soon as possible

With the ad in the Ezine allows you to measure the effectiveness of ads in a different ezine do vary depending on the 'target' readers immediately without waiting for many days. If the advertised offline, then you usually have to wait many days until you receive a response to your ad.

# 4 'Target' Readers are believed to Ezine

Ezine publishers have built a trust between themselves with the readers. Only with the ad you put in an Ezine, your ad will be more comfortable to read as shown in the publication they like and trust. Will be even more successful if the publisher / editor to add a personal testimonial on the product you mounted! All this produce sales to you.

Competition # 5 a little less

Ezine ads must follow the rules that have given by publishers, so that all advertisers must comply with regulations made by the publisher. As for example, not more than 4 or five lines. So who can sell more of them are able to have a proficiency in the "sales copywriting" you emotionally. While the print media to allow hundreds of offline ads with large vary depending on the ability of money you have, which means they have the big money that it will be great and the ad will attract more readers eyes.

6 # Cost parsimonious but effective

Ezine Ads in not only effective, but also very affordable. Your loss is very rare, at least you get a 'break even' from sales through ads in the ezine.

7 # Gift for the author

Some even offer ezine or open opportunities for those who write or contribute articles can have text ads at the end of the writings, to write a little bio below. And this is certainly a bonus for you to increase 'traffic' and build 'brand' from your internet business.

Politics Obama and Marketing

Is there a relationship between the political marketing? Clearly, there is, politics can not
separated from marketing. Many strategies in the political world there are aspects
relating to the science of marketing. For example, once every five years we
the cycle of the calyx presidency, and was not different with
cycle movements in the market a brand.
A president must still prove the competence and capability in
maintain a personal brand and its image in the public eye. The withdrawal
a brand, a brand can be a president who remains popular and being considered
(even after he no longer served), but he also became a brand that
may be overlooked or doghouse.



When observing the political life cycle of a president, we can
find out how the brand become the president well.
For example, starting from the creation of new ideas in an effort to solve
problems of the nation (in this case can be used as the customer) until he was elected
become president, and must fulfill the promise and the idea.
Therefore, competition in the politicians jockey seats presidentship
is a good example to discuss the political marketing. An actual example that can be
our assessment at this time is the struggle of Barack Obama to become President of a successful
United States (U.S.). The values that carried Obama to the concept of Change and
Obamanomics truly captivating, not only American society, but also
many people around the world.
Obama has quite a lot of advantages if viewed from the side look
a brand new, are warm-warm discussed. See only a few
differentiation of the Obama: unique ethnic background, eloquent,
and greeted with full enthusiasm like celebrities. Meanwhile, opponents,
John McCain, the more weight the characteristics of a mature brand (mature).
Suppose to see the background, campaign-campaign Obama versus McCain
reminds us in the competition between Kennedy versus Nixon first.
All of this marketing. No matter if you see a political figure
or consumer product, its core lies in how to understand customers.
Marketing is about perception, not reality. The same is the case with
brand, candidates have the most exposure value most prominent in the eyes
community, and have the effect of the most positive and most memorable in the mind
constituency is the candidate have the opportunity to win big
competition.
Center president-president the United States popular previous: Roosevelt,
Kennedy, Reagan, and Clinton. What they have similarities?

they equally have a message that is able to give hope, which is packed
with sincerity, and planted with a good image so that the alias perception
community terhadapnya positive. This is no different with a quote from a good
a product or brand. This is also similar to a cosmetic product promotions
the brand in the mind of consumers with ongoing
embed the message "Hope in a tube."
Obama is continuously refining its personal branding, and so unique
have a positive image in the eyes of the voters, including competitors in the eyes.
He was clever to maintain the perception that remain fresh and prominent. There are many things that
can be learned from political campaigns Barack Husein Obama, who is of course very
tacky marketing with the elements in it.
Social media and new marketing principles hold that the role
important. At the other candidates on the campaign's methods
of (Hillary Clinton on how the style of Bill Clinton, and John McCain
rely on methods similar to George W Bush), Obama even lead the way
different. He was aware that the right to become a president, he must
disseminate information to all the online media as a primary and
not as a media support. Ability utilizing successful team
well this is the technology that makes itself seen as one of
marketers to reach tersukses in supporting the sympathy.
Obama realizes the importance of world journalism. A videoblogger
famous named Steve Garfield has many henchman. During the election
introduction to select candidates from each party, Steve attended the
some events general meeting held by some candidates. When Steve
ask permission to enter the media section Hillary rally in Boston,
request was declined because he was not a journalist and eventually must be
cover from the back of the crowd. However, the Obama campaign team even with the fast
Steve brought into the media section, and he placed them together
with the other reporters. Team Obama realized that citizen journalism
have the potential power of the very large.
The concept carried in a clear and simple. Since the beginning of the concept of
Obama Change is carried (the change). The word "change" in any
in the campaign. Thus, the entire world know what the purpose and goals
Obama was. It's a research that asks, "what word the first time
terlintas in mind when people hear the name Obama? "Surveys conducted in this
300 people in Riyadh, Saudi Arabia, and all that said, "change".
Truly incredible! Instead, it must be recognized, we are indeed difficult to answer
the concept of what is carried by other candidates such as Hillary Clinton or John
McCain.
People are not concerned with the actual products. They care about is themselves and how to overcome
problems that they face the middle. Obama understands that the correct
task is to solve the problems faced by the country
together with the electorate. He also knows, the people chose America
to find solutions and not merely because his or her course. In his speech,
Obama far more often refers to the audience rather than himself
alone.
Obama is not obsessed with the competitors. He rarely spoke about
competitors. Although occasionally offensive matter competitors, but the core of
pembicaraannya is about how to solve the central problem
faced with. On the other hand, McCain talked a lot about Obama. It is
interesting is that Hillary and McCain is also on the offensive
"Change" in the scramble competition chair presidency at that time. However, they
failed because the word is already terlanjur adhere closely to the self-Obama.
Obama always put the penggemarnya. He has many
how to create and conduct the campaign, and proclaim
fansnya to the development, even before news of this
ear up to the media. Then, the journalist also directly track and follow
This development is made automatically. Obama also understands that
people do not like telemarketing. He understands, people do not like
while it is called dinner and listen to questions or campaign
any kind. That is why team Obama using information
online.
On the negative campaign is not selling. Since the beginning of Obama
mengusung theme of "hope" (hope) and the idea that life can be better with
to "change". This is very touching and gives encouragement to the
many people. While campaign-campaign other candidates can not build
optimism and enthusiasm as the Obama campaign's cool.
When someone becomes customer, they want to discuss.
Obama opened the way and appreciate the 3 million donors who
provides funds campaign some 640 million U.S. dollars for himself. The
donors is happy because they feel valued and can be connected directly
with the Obama team and their success through online media, one
through Facebook. The majority of these funds come from online channels and the number of donations
of each individual is not too large. However, when someone
have donated funds, they certainly have demonstrated to the expectation
these candidates. So, better get a lot of small donors rather than only
a few large donors.
Obama taking time for her family. This factor may not
determination of the victory, but he still had time to take the time to be with his wife and children during a public meeting
campaign in place or the other. Obama also spend a few days
after the campaign to treat her grandmother who is ill. Although he does not
present in several events, but people appreciate the dedication and consecration
provided for his family. This is a very public relations
to improve the image as a leader and very good-hearted
care on families.

Strategic positioning Indonesia

A story about the ABC alkaline batteries. ABC alkaline who have exported to many countries this has been tested technically have a good quality. exsport evident from the various countries to, among other brands by the holder. The battery of this book to the ABC producers of batteries, and then they are given brand (toll / loan manufacturing). Be ABC alkaline this brand competitors.


Case above is just one example of our products have a bad fate. Although technically good quality (objective quality), but in the field shows a different reality. In fact any posts Made in Indonesia is a lonely burden. Isn'T in order to penetrate world markets, in the domestic market they dianaktirikan. Consumers still consider low production made their own country. Products made in the country has a low perceived quality of consumers in Indonesia. Ironic indeed. The fact is the very opposite is happening in South Korea, when objectively the quality of their products have not been high.

in perception by the quality of the customer (perceived quality) in the context of marketing is often more important than technical quality of the real (objective quality). Because this is the consumer perception based decision making a purchase. The problem is not all consumers are experts in the field of quality for a product, let alone have more time to test it. Especially for products of consumption, consumers will be to simplify the assessment of the quality of a product. Among them is the price and country of origin. The lower consumer knowledge about a product, the more likely it is to simplify. For example, concerning the relationship between price and quality perceptions. Consumer shallow knowledge about a product will be easier menggeneralisasi high price and high quality low quality low price. The higher the price of a product, the higher the perception of quality.

Country of origin is also one of the consideration to associate with quality, as the simplification of decision-making related to the quality of the consumer. For example, for electronic consumer products will refer to products made in Japan as a product that has the best quality, products, Korea is in the next place, and Chinese products cheaper products associated gala. While many Japanese brands have been produced in Indonesia, China, or more precisely hybrid, because the frequent components originating from different countries.

How the perception of consumer electronic products Indonesia Indonesia? Perception of the quality of Indonesian products in general are low. But whether as a product of Indonesia. Because Sony, LG, JVC, Yamaha and many others have factories in Indonesia. So that the association is the most important consumer countries of origin against a brand, not product. This is why Polytron associated with the brands that come from European countries, although made in the Holy. Cosmos or the brand associated with Korea (South), and that the Sanken tekonologi Japan. This is a strategy that appears to be adopted by electronics manufacturers India, so that consumers received Indonesia. As a comparison, similar steps are also applied Haier - China's brand that experienced a similar fate because of his country as an associated product cheaper rousing - as with the German technology.

Associations of Indonesian global audience not to minor, because it will be a burden for marketers and lead to reduced product competitive advantage India. Conversely, if managed properly, there would be a source of competitiveness. Need special attention on the name 'India' as the country of origin that is usually associated with the perceived quality of a product, and Indonesia as a 'brand'. In the global consumer audience perception of each attribute associated with the country-specific attributes that influence the decision making process. For example Germany is associated with products of high quality, but expensive price of the products. in perception Korea as a country of cheap products, but quality still awake. Meanwhile, if the expected product is truly cheaper, products from China is a feasible option priority. Well, among the associations attached to each country, where we want to put ourselves in the consumers mind? Or in a language that is more easily recognized as a country want to produce products that do we?

In the tourism sector, Paris is a good example of how a city's identity and has become a strong brand and can help the process of marketing. Ditonjolkan attribute is romantisme and beauty. In entering the global competition, brand identity of a country as the spearhead of the audience who come into contact with consumers, need to get special attention. This is the brand identity which is the Indonesian representative in the country in mind our consumers. Name the country we have a 'file' stored in the brain consumers, which consists of a configuration word, image, ideas and asosiasinya all consumers in mind. When the bomb exploded in Bali, perhaps the word terror to become one of the attributes associated by a global audience.

The uniqueness of Indonesia as a file that contains the associations the name reflects how our country is in range 'files' (the names of other countries) to other consumers in mind. In the file name of a country associated with a number of attributes associated by consumers. If the program in Turkey tourism board feature attribute craddle of civilization, it is clear that the uniqueness of the greatness of the past and places related to the survival results of the meeting arkelogis Western and Eastern civilization. If the claim itself as Malaysia Trully Asia, they said that in Malyasia Asian people found that actually, because in addition to Malay culture, there are also Chinese and Indian culture.

In the full flush this year we have to bring more business Indonesia exist in the global market. Uniqueness, such as whether for each sector, so it really becomes a strong identity and really different from other countries. Where should we stand unique among the unique-in other countries?

Some of the things that must be considered in selecting the position of our country. This position is the first truly unique that can make diffend from other countries, and reflects the strength of our country actually. Both have taken the position that felt important to the target audience, according to their needs and reflect the competitive advantage our country. And the last shall be communicated clearly.

In situations Indonesia's image and reputation of the current terpuruk this, efforts must be proactive. Indeed, because the positioning is determined by the audience, and we can only do positioning prompt. Passive attitude will lead our country-in-positioning by the global community, in a position that is not profitable. During this awareness of Indonesia is very low. Do not leave our country suddenly become famous, but because it is associated with a terrorist. Need to build a communication of a marketing based by a clear strategic positioning.

Century 21 Marketing Challenges

Marketing, as well as science, are dynamic and always changing. Changes in the world of marketing is a business imperative because the world of marketing as a parent, continue to adapt with the changing era of progress. Although changes, marketing can not escape from the three components that always accompany; consumers, competitors and the company. This third component is always present in any discussion about marketing.


Era of globalization to provide large enough for the influence of marketing and the new challenges in the marketing profession today. Marketers are required to be able to understand how events in the various corners of the world affect the domestic market and new opportunities for breakthrough search, and of course how developments will affect the pattern of marketing companies.

Twenty-first century has come. People call this a 21 century as the century of information. Information system ditulangpunggungi by the world's telecommunications and computer (internet) will affect a lot of lifestyle, political system, social-cultural, and economic trends. Respective fields and many are heavily influenced by the world's information.

A lot of marketing related to consumer, will also be affected by information. Even the world of marketing will not be able to live without when you have the information, any form of information. Moreover, there has been paradigm shift in marketing, from transactional marketing (transactional marketing) to the relationship marketing (relationship marketing). Relationship marketing, we know, can not escape from the information.

MARKETING CHALLENGES

Information that will be the Soko teachers in 21st century marketing. But information is not a single stand. Information-he will be supported by many other things outside the region of the study information. Thus, in addition to marketing will be heavily influenced by information, in self-marketing will be a shift-pergeser new is strategic. In this 21st century there are several challenges for the marketing profession.

1. Vision Challenges

Often the decision making marketing more of a claim based on the present. In a global context where the benefits of competitive products and services have an increasingly short-age, so it can not be kept longer. Responsibility to see into the future burden of the marketing executive. Thus it is said is not excessive when marketers are required to become a visionary marketers in the holistic and strategic thinking as well as the intelligence functions of marketing and corporate intelligence significantly.

Development of self into the ideal visionary marketers need to adopt understood that the entrepreneurial proaktivitas and accept responsibility as a major innovator and risk Taker. Marketers should have the courage to bust kemapanan and creative in determining marketing strategies. People kind of young Richard Kartawijaya (Microsoft India), G Barry Lesmana (Citibank), Betty Alisyahbana (USI IBM), Mulia Tambunan (Telkomsel), is a visionary marketers who will be a lot of coloring the world of marketing Indonesia 21st century.

2. Challenges to the Power Marketing

Platform power marketing is a major treat customers terangkum Centered in the concept of customer marketing. Thus the consumer is a subject, not the object of marketing. Power marketing will focus on three key words; moving, caring and inovating. Moving an object to a surge of competition and demand dynamics of the flare because it is always the expectation that the higher the customer. In perwujudannya, musti moving along to the customer care (caring) steps through innovation (inovating) in the areas of strategy, management, and products / services.

Innovation is a process to bring added value to customers. Customer satisfaction will lay trust and long-term relationship development, which means creating customer loyalty. Customer relationship is not just the relationship on purely rational, but it is far to penetrate the emotional ranah customers. So that the market be not only the mind share, but have entered the heart to share.

3. Marketing Challenges in Transferable

Marketing costs to enter the global arena, it is logical to increase also. One way to improve cost efficiency is to utilize transferable marketing. Tranferable meaning of marketing is the marketing pattern of the preparation that can be used for some location or the target market with the increased degree of universality. A good example is the concept of marketing from DeBeers diamonds. DeBeers created in London and Hong Kong, utilization is being assigned to various locations, including Indonesia. Distribution of this (including the benefits and model) in the country adjust to the local situation.

4. Challenges in the Management of

In an effort to improve gait in a global world, the ditantang marketers to increase brand reputation. The role of brand reputation becomes more important to the context of 21st century because the large number of outstanding brands in the market. Therefore, in the company of climate ditumbuhkan need to work with colored crest brand (brand minded culture). Should also be analysis of the reality of mind to consumers in order to determine the identity of the increase brand strategy.

In the 21st century house brand or private label will be produced by many companies. In-house brand made by many retail businesses such as Matahari, Hero and Makro. For sun house brand products are given clothes brand Stanley Adams and M-2000. While Hero supermarkets play in many house brands, such as; Innosence products for baby equipment, Hero Selection for soft drink, and Hero products for the home industry. For macro, the company name-brand products to its house as Aro.

5. Challenges in Marketing Ethics

Community and consumers while now, especially in the future, will be concerned with the quality and attention to start the morality and social responsibility of companies. Included in this context is the level of morality of every marketing decision and its impact for stake holders as a whole. This is the dipertajam with the various opinions that are associated with sloping marketing, such as engineering products, labels and advertising abuse, and predatory pricing. In situations where the competition becomes more strict and capital into the company's reputation important, then would not every policy and decision-making must be based on the code of ethics that apply and are set by companies and professional associations. Code of ethics which must be observed by the marketers are honesty and fairness in the process of marketing, code of ethics in the field of promotion, pricing and distribution policies, code of ethics in marketing research and commitment in promoting human civilization.

21st century challenges of marketing such as the above mentioned things can not be avoided by the marketers, when you want to win the competition. Since early marketers must be able to anticipate changes substantially from this marketing. Antisipasinya not too difficult. There are two ways; optimize the intellect and are friends with the changes.

MARKETING STRATEGY WITH Settings Lay-OUT

Talking problem setting and lay out, is to discuss a concept of packaging a product. For many centuries, is a packaging concept for a functional to protect the goods or goods easier to carry and still seem sober. Along with the development of the age that the more advanced and more complex, the going value-functional value, especially in the current century where competition in the business world increasingly sharp and the producers compete grab the attention of prospective customers. Thus, the functional concept of packaging has become an important part which must include the entire marketing process from product conception through to the last.



Strength of the brand is very important in marketing, let alone most people buy repeatedly even be organized primarily to buy consumer goods. In the market, people are exposed to a lot of options. Of course, the only brand that is known or prominent Dilirik. This tendency to make consumer goods market is oligopolis means dominated by only a few brands alias dominated big brands.

If the package will be used for everything in the marketing, the packaging must display a number of important factors as follows:

* FACTORS INTO Security. Protect the product against the various possibilities which can be a cause of the occurrence of damage to goods. Eg weather, light, fall, hill, bacteria.
* ECONOMIC FACTORS INTO. Calculation of cost-effective production, including selection of materials, so the cost does not exceed the proportion of benefits.
* FACTORS INTO distribution. Easy didistribusi from factory to distributor or retailer to the hands of consumers. At the distributor or retailer level, ease of storage and pemajangan need to be considered.
* FACTORS INTO COMMUNICATION. As a communication media that reflect or explain the product, brand image, and also as part of the campaign, with easily seen, understood, and remembered.
* FACTORS INTO ERGONOMI. Various considerations to be taken easily packaged, held, opened, and easily stored.
* FACTORS INTO Estetika. Beauty is a visual attraction that includes consideration of the use of color, shape, brand / logo, illustrations, fonts and layout to achieve the visual quality of the attractiveness of the optimal.
* FACTORS INTO identity. Overall, the packaging must be different with the other packages, namely the identity of the product has to be easy to recognize, and distinguish them with other products.

RESEARCH PRE-DESIGN

The concept of creative packaging is a reflection of all aspects of marketing. And in formulating the concept of creative two most fundamental questions that must be answered. The first question is, 'Who am I?' This question is related to the company's internal activities, product characteristics, packaging process, and so forth. Ertanyaan second 'Who are they?' This question is external, that is related to the activities of competitors, the distributor, and the target consumer is the end of the sale.

To answer the two questions, the necessary research / analysis on several aspects, among others:

* INTERNAL RESEARCH. Research conducted by the company in order to evaluate the relationship between product, packaging, and promotion, to determine the company's strategy includes the company's image and brand image or product positioning.
* ECONOMIC RESEARCH. Cost effectiveness of production packages, for example, the selection of materials that cost does not exceed the proportion of the benefit package that this is not meant to affect the selling price of the product. But not the means of production costs must be packaged semurah = mungj kin so cheap impressive packaging, but the cost should be issued in accordance with the benefits that will be obtained.
* TECHNICAL RESEARCH. Research the production process packaging, whether or design can be produced in accordance with the engine that is available, and whether it can adequately protect the product.
* Research competitors. Reviewing the activities of competitors and the nature of packaging, whether the benefits or lack of them. The packaging must be different and better than competitors packaging.
* MARKET RESEARCH. Search for a description of actual market conditions to ensure the package is aimed at the right market, for example, the target age group, gender, education, economic class, geographical, etc..
* CONSUMER RESEARCH. Learning the principles of psychological and physiological packaging in order to pull the wall on the average consumer.
* RESEARCH TREND. Research on the fashion trend of the applicable consumer preferences and the design.
* RESEARCH DISTRIBUTOR / retailer. Knowing their needs with packaging system, so that the product is handled and sold easily.

Creative STRATEGY

Startegi is a creative design concept and implementation of packaging based on the data that has been obtained from research all aspects of marketing for maximimize working visual attraction. After a creative strategy applied working process can be started, including the application of the visual elements that will be applied to a page in the packaging.

Some things that can be done about the creative strategy is to modify the-hand-side of a particular product are:

* COLOR. consumers see the colors much more quickly than to see the form or appearance. Warnalah and the first visible when the product is in the place of sale. Pantul color with high power will be more visible from long distance and recommended most of the packaging, because it has charm and a greater impact. But in addition to elements keterlihatan factors also must be considered against kekontrasan colors other supporters.
* INVESTMENT. The form of the magazine is a major help to the entire visual attraction. Principle but there is no standard that determines the physical form of a magazine because this is usually determined by the nature of the product magazines, mechanical, marketing conditions, pemajangan consideration, and by the way is the use of packaging.
* BRANDING. Idnetitas a product / magazine is very desirable. This is to differentiate the magazine that we make with the other magazines. Other purposes with the brand / logo is introduce our product to the community ddalam form nonproduk. For example, in the pamphlet, banners and other means of communication. With the symbol-symbol in the brand / logo, then the community will be quick to recognize our products. Create a logo that should be simple, describing the typical cirri, it's easy to explain, arouse, the origin and not similar to the logo-logo products.
* Illustration. Illustration is one of the important unsure which is often used in packaging because of a communication as a universal language that can penetrate obstacles caused by differences in the language of words. Illustration, in this case, including photographs, may reveal that a faster and more effective than text. Placing a product illustration in the media should be based on the special functions. A package will be seen more powerless when the pull with illustrations, except for certain conditions may not be necessary illustrations.
* TEXT typography. On the product media is the message the words used to describe the products offered dsan while driving in such a way that consumers behave and act in accordance with the manufacturers hope. Type the letter must be tailored to the themes and objectives of the product itself. So carefulness in work is needed in selecting the letter / font suitable or inspirit of the product.
* Layout. Location means managing all aspects of graphics, including color, shape, branding, illustration, typography into a new package of developed and placed on the page packaging intact and integrated. Six grains consideration for the development of the layout is: balance (balance), the point view (focus), lawanan (contrast), comparison (proportion), strain pirza (pirza-motion), unity (unity).

MEDIA DESIGN CHANGES

There is a change in the time period or require a product to be able to run or compete in the market is not limited by time. And durability of a product is determined by the up-to date or not a product. Or in other words, a product that has characteristics / form that will be more universal than the imperishable products that have a characteristic of only one time on a particular course.

A design may be a trade mark in a particular period but we must also consider how long the product will stand on its position. Therefore, the need to update it to the concept of design that has been there. Innovation in packaging products that need to be provided that the new package still retains some elements of old.

It is important to consider when you want to change the design is a response from consumers. Do not be a change to drastically change with all sides. This would be bad with the loss of image for the product we pasarkan. We have a good idea to change little by little while you introduce new changes to the consumer. Because without communication then new small changes can be received quickly.

Design Bulletin / Magazine

To design a bulletin / magazine, then several things need to be prepared as terangkum above. This is important so that bulletin / magazine that does not make us the sole manufacturer of the only exit, but have added value that is recorded in the memory of readers.

Elements that need to be to make a bulletin / magazine include: cover, contents page, the content, the ads (if any), the determination of typical cirri, and printing.

PHASE Settings / Lay Out Magazine

1. The typical magazine (PERDANA Settings). is the process of creating identity with putting materials that will be used continuously and remain in a certain time. For example rubric name, page numbering, etc..
2. Predicted TOTAL PAGE WITH ANY MATERIAL. to note here is the proportion of material with the layout and number of pages. Do not leave a length of material placed, without the distraction monoton iota. This will cause the reader quickly bored.
3. Leaving MATERIAL ON ANY PAGE THAT HAVE BEEN quota SPECIFY. Advantages and disadvantages of the material when there is material insufficient quota has been determined. This happens often enough that there is a vacuum holes on the page or materials that are sometimes beyond the quota. Therefore, it is necessary acumen setter for the holes so that najalah contain visible.
4. Sort PAGE WITH STANDARD PRINTING. Print problems must be considered when we are men-setting and lay out. So we can make setting good, but when you want to printed, appeared to be disorganized. Thus think, with what we will print a magazine that we make.
5. Print. The matter was submitted to the magazine printing, but to see this one's affairs so that we know where the location of the error / deficiency in the setting up and we lay out. and the value we can get the experience of printing solutions and their problems (troubleshooting). So that we can anticipate as early as possible.